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Industry Benchmarks and Resources for You
We've gathered the data so you can focus on what matters—growing your institution and serving your members and customers. Use these benchmarks to spot opportunities, stay competitive, and make smarter decisions.
The Competitive Threat is Real
Digital-first banks and fintechs are capturing market share at an accelerating pace.
Fintechs are winning the account opening battle
Digital-first banks like Chime now lead in new checking account openings—capturing 13% of the market, more than any traditional bank including Chase (9%), Wells Fargo (7%), and Bank of America (7%).
For credit unions and community banks, this isn't just competition—it's an existential challenge. These digital players are winning with seamless onboarding, instant account opening, and frictionless experiences that today's consumers expect.
The good news? Your peers are fighting back—and winning—by modernizing their digital experiences. The tools and strategies that work are within reach.
Source: The Financial Brand / J.D. Power, November 2025
Industry Benchmarks
Best-in-class and average industry performances based on Cotribute client data analysis.
Touchless Decisioning
Automation of Manual Back-Office Processing Steps
Financial Product Origination Conversion Rates
Highest Average Loan Amounts
Highest Average Deposits (Account Opening)
* Based on analysis of client data over the last 3 years.
Market & Competitor Research
Explore the financial products your competitors are offering across the market—from deposit accounts to loans—so you can benchmark your offerings.
An interactive market research tool is available on the live Resources page showing competitive deposit and loan rates across institutions. Below is a sample of the data available.
Top Deposit Rates (Sample)
| Product | Institution | Rate |
|---|---|---|
| High-Yield Savings Account | Consumers Credit Union (IL) | 5.00% APY |
| Varo Savings Account | Varo Bank | 5.00% APY |
| Pibank Online Savings | Pibank | 4.60% APY |
| Personal High Yield Savings | Newtek Bank | 4.35% APY |
| SoFi Checking & Savings | SoFi Bank | 4.20% APY |
Top Loan Rates (Sample)
| Product | Institution | Rate |
|---|---|---|
| New Auto Loan (36-mo) | Navy Federal Credit Union | 3.89% APR |
| Student Loan Refinance | SoFi | 4.24% APR |
| Unsecured Personal Loan | LightStream (Truist Bank) | 6.24% APR |
| Business Line of Credit | Bluevine | 7.8% APR |
Educational Articles
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Why Your Digital Account Origination Needs an AI Upgrade
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Why Frictionless Business Account Opening Is the Key to Winning Today's SMBs
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The Battle for New Member Growth - How Credit Unions Can Win Against Megabanks and Fintechs
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