Problem 1
Digital account opening abandonment is still painfully high
Problem: Applicants start but don't finish deposit/loan applications (especially when steps aren't truly end-to-end digital).
Impact
Lost membership/deposit growth, wasted marketing spend, and staff time chasing "abandoned apps." For deposit products, many institutions see 26–50% abandonment, and a meaningful portion see >50%.
How Your Peers Have Solved It
Frictionless, fully digital onboarding, including pre-filled applications, automated KYC/OFAC, and instant funding to move "interest → activation."