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Red River Credit Union

Reimagining Digital Loan Origination with Cotribute

28%

Increase in monthly loan applications (12 months post go-live)

83%

Application completion rate on highest-volume loan product

1

Context

With more than $1.6 billion in assets and proudly serving over 123,000 members across five states, Red River Credit Union (RRCU) has built its reputation on relationship-driven service and deep commitment to the communities it serves.

Heading into a major core conversion from Fiserv XP2 to Corelation Keystone, RRCU saw the opportunity to resolve a long-standing pain point: branch lending and online lending operated on two different systems. Only a small subset of lenders processed the online applications day-to-day, which created inconsistent processes across the team and limited RRCU's ability to scale a single, standardized origination workflow.

2

Goals

  • Unify branch and online origination on a single, core-connected LOS that sits on top of Corelation Keystone
  • Deliver a seamless end-to-end digital experience (application through e-sign) for consumer accounts and loans
  • Leverage Keystone automation to reduce manual underwriting work, streamline handoffs, and speed time-to-funding
  • Improve member conversion and grow loan volume with a faster, clearer application experience and better pipeline reporting
3

Execution

RRCU partnered with Cotribute as the modern digital origination layer on top of Corelation Keystone, working side-by-side from kickoff in September 2024 to go-live in April 2025. Alongside the account-opening flows, Cotribute stood up eleven consumer loan products — previously on a traditional loan origination system.

Custom logic handles RRCU's debt-protection rules, and configurable lending rules standardize eligibility, product selection, and required documentation across channels. Credit is pulled automatically during the application flow, and deep, real-time integrations with Keystone for member lookups, decisioning, document generation, and booking ensure online loan applications flow directly into the same workflow used in the branch.

Loan products configured:

✓ Vehicle Loan
✓ Unsecured Personal Loan
✓ Visa Credit Card
✓ Recreational Vehicle Loan
✓ Home Improvement Loan
✓ Line of Credit
✓ Savings Secured Loan
✓ Credit Builder Loan
✓ Seasonal Holiday Loan
4

Outcomes

  • 28% lift in monthly loan applications — measured 12 months after go-live
  • 83% application completion rate on the highest-volume loan product
"Our members expect the same kind of digital experience they get from any modern fintech, and Cotribute helps us deliver that without losing the relationship-driven service Red River is known for. With deep integration to Corelation Keystone, we've brought branch and online lending into a single workflow and created a more consistent experience for both members and staff."
Mark Turner
Chief Lending Officer, Red River Credit Union