Credit Union 1

Credit Union 1 was targeting organic membership growth in an environment where the industry average was only 2.0%. They needed a solution that could help them stand out and attract new members through an optimized digital experience.

• Drive organic membership growth above industry average
• Optimize digital account opening experience
• Reduce friction in the onboarding process

Credit Union 1 optimized their digital account opening by moving high-friction asks like ID verification to later stages in the process. They implemented automated follow-ups to re-engage potential members who had started but not completed their applications, significantly improving conversion rates.

• 4.6% organic membership growth — more than 2X the industry average
• 5X increase in new memberships compared to the previous 6 months

"The timeframe for implementing requested changes has been incredibly fast. Cotribute has been instrumental in helping us achieve growth well beyond the industry average."